Test It Out & Have a Play
– You’ll Be Surprised
What I will say to you is test things out, and have a play around. Carefully though, we don’t want any unexpected losses to creep up uninvited. Test out different percentages at different periods in the year. Test out big start up bonuses and a large addition to month one commissions if you have a low ticket membership site. What we’re looking to get is the most amount of affiliates promoting for you, whilst spending the least. I would love to tell you what works best all the time, however it varies from product to product, business to business, and of course totally depends on your affiliates, how good they are at promotion, and whether they signed up to promote you or just to get the freebie.
One thing I will say though is this. No matter how much extra work this seems, or how little returns it gives over a small number of people, remember, that the numbers in your affiliate system will grow over time. When it does grow, it’s going to be your job to make sure you keep on top of the affiliates and keep them promoting. Education and special offers is the way to start.
Quick Start Bonuses Explained
Something else you may want to think about is quick start bonuses. We mentioned these earlier but I never really told you why they’re important. Well, it’s for two reasons. For a start it provides a viable option for your affiliates and makes your program more enticing for them to join. Hey, who wouldn’t join an affiliate program that advertised 100% commissions for the first month or two? I know a few people who went ahead and did this, and they got one heck of a response. Remember always to put yourself in the shoes of your target. Think like them, and you’ll be able to attract them.
The second reason for big quick start bonuses is to actually get people promoting. It’s amazing sometimes how hard it is to get people to do things. You know how you try your best to get someone to do something or do a job well, and in the end you end up saying something like ‘Ah I’ll just do it myself’. Well this is the job of quick start bonuses on a deeper level. If you’re attracting affiliates that generally don’t promote very often or haven’t promoted before, then this is another reason for them to choose you. Once they’re going and start to make money, it’s amazing how much of a motivation enhancement it is to receive an e-mail saying you’ve just made some cash. Quick start bonuses are especially important when you have a membership site that doesn’t cost a huge amount per month, but you can take advantage of a big and powerful high commission headline to attract them. Don’t forget all of this is tied to you and your business also, important for repeat affiliate business. If someone gives you cash, you don’t forget it, and no doubt you’ll be back for more, as will your affiliates flood back to you over multiple businesses.
Communication – The Key to Profits
Which brings me to my final point, and probably the most important one in this section. Communication is the key. As well as sending bonuses and offers, an e-mail with a ‘Congrats, you’ve made cash’ subject can be one heck of a motivator. It’s also important to remind your affiliates, not necessarily through offers, but often letting them in on info like ‘It can take seven times and upwards of 10 times that people have to see your offer before they will sign up’.
We’ve seen those before, and that is the purpose. I have found to an extent that with mailing list advertising, this is indeed true, provides a good excuse for you to mail your affiliates, and also provides them with the confidence they need to know that send out another mailing to their list isn’t going to be a waste of time. They’ll gobble up any free info and tips you can give them, simply because it means more money for them. (And for you in this case)
Crafting Your Welcome &
Make sure you craft your congratulations e-mails and welcome emails well. Still on the subject of mailing your affiliates, it’s important for everything to be smooth, quick and easy for them. Some just have lists that they want to blast your ads out to. Your job is to make that as smooth as possible. Send them a log in link in the welcome mail, tell them again how much they’ll earn, give them some small stats and figures; ‘With just ’10 sales, you’ll earn $7000’. Emphasize the second levels, no matter how small. This passive earning is really important to a lot of marketers.
Think of this as kind of a small sales letter, but crossed with an instruction manual. They’ve signed up, now sell onto the promotion with how much they can earn and how quickly. Don’t forget to tell them to click the link below, copy and paste the pre-written ads, blast them out to their lists or the list of provided e-zines, and await the congratulatory e-mails from you, saying they have cash. Don’t just suggest an action and expect them to do it. Close the sale. Tell them to do it, and your response will increase dramatically.
Emphasize pay days, and tell them to look out for special promotions and bonuses from you that will give them the opportunity to promote your other products, or even promote this product at a higher commission. This really should have gone in the bonuses section that we talked about earlier, but since we’re here, try not to give the reader any excuse to hold off.
For example, I remember four years or so back I joined a membership site and was all ready to go off promoting for them as an affiliate, then when I saw the welcome mail, I was told to look forward to an e-mail soon that would entitle me to extra earnings promoting the product. Just that wording almost put me off. I later found out that it was actually bonuses and top affiliate rewards for the previous couple of months, but see how that mail seemed like a good deal, but made me wait? No doubt this was the opposite effect they were looking for.
You don’t want your affiliates to think twice. This letter will have them log in, grab the ad and blast it out. As quick and as easy as possible for them with the best possible rewards, which in turn means the highest a
mount of additional income for you. Give it a try. You won’t be disappointed.
Don’t Mistreat Your Affiliates
This also brings up an even more important point that I see a heck of a lot. Ever had this? You join an affiliate program, do a little promotion, receive your cash, and before long you’re receiving ads because the persons affiliate program added you to an all out advert list that they’re charging to send to? Granted it’s not so bad if you know the person, have bought or expressed interest in the products they happen to be selling, but I’ll be honest with you, if you just add affiliates to a mailing list, you’re missing out big time.
They’re going to get annoyed at getting something they didn’t sign up for, and if just one good affiliate un-subscribes… I’ll leave that to you to figure out exactly how much money that could mean you lose in the coming months or with the launch of your next product.
Some people don’t agree with me here, I have to admit. But the general rule is, if your affiliates really are valuable (which they should be) and have been promoting for you, don’t send them adverts for anything. The only exception is for a special offer for the affiliate program, notification of a new product they can promote, or something of that sort. Like your list, and on a smaller but more personal scale your JV prospects. These are not people you want to annoy, because quite frankly, they’ll just leave and go elsewhere and you’ll lose wads of cash, maybe not today, maybe not tomorrow, but in the future, you will lose long term. Way too many small businesses seem to do this. I wonder if they know what they’re doing to their earning prospects.
General rule of thumb here, if they asked for it, send it to them. Marketing is only intrusive and annoying if it’s not wanted. If they signed up for something, don’t start sending them unrelated information, which will only annoy them and lose you money. This doesn’t just relate to affiliate programs either, this goes for mailing lists, newsletters, e-zines, personal lists and more than anything, especially joint venture prospects.